Who we work with · E-commerce
Online stores and advertising for brands that want orders, not just traffic.
An online store does not suffer from a lack of visits but from visits that do not buy: a slow page, a complicated cart, ads that pay for clicks instead of orders. We build a store that loads fast and sells on a phone, and run ads and SEO against one number: cost per order. For makers, trades and brands from Dalmatia selling in Croatia and across Europe.
How customers buy
On a phone, in three taps, or nowhere.
The customer sees the product in an Instagram ad or on Google Shopping, opens the page and decides within seconds: if the page loads slowly, if the shipping cost only appears at the end or if checkout demands an account, they are gone. The customer who stays will compare you with the big stores, so clear information, reviews and fast delivery decide.
So we build the store on a proven platform, with a fast product page, a cart without obstacles, card payment and shipping connected to Croatian and European carriers. SEO for products and categories brings customers who are already searching for what you sell.
Google Shopping and Meta ads are run on cost per order and bring back customers who abandoned the cart, while tracking shows which product, channel and ad actually earns.
What we build
- Fast store on WooCommerce or Shopify, built for the phone
- Product and category pages optimised for search and conversion
- Google Shopping, Performance Max and Meta ads with a product catalogue
- Abandoned-cart and repeat-purchase campaigns by email and ads
- Tracking of orders, revenue and cost per order by channel and product
- Integration with shipping, payment, fiscalisation and stock
OutcomeMore orders at a lower cost per order and a bigger share of returning customers.
What we measure
The numbers a store owner actually looks at.
Not visits and reach, but orders, margin and the return on every euro spent. Every month, on one page.
Indicators for online stores
| Indicator | Why it matters |
|---|---|
| Conversion rate by device | Most visits come from phones; that is where most is lost or earned |
| Cost per order by channel | The one number that scales or stops an ad |
| Return on ad spend against margin | Revenue is not profit; we calculate with your margin, not your turnover |
| Abandoned-cart rate | The fastest win: customers who already wanted to buy |
| Share of returning customers | The second order does not pay for an ad; that is where margin grows |
FAQ
For online stores.
WooCommerce or Shopify?
For stores with fewer products and no development team Shopify is simpler and more stable. For large catalogues, special pricing and integration with your own systems WooCommerce gives more freedom. We recommend after seeing the catalogue, the shipping setup and who will maintain the store.
We have a store, but ads bring no orders. What first?
Tracking first: without accurate order measurement per ad, optimisation is guesswork. Then the product page and cart, because an ad that sends customers to a slow or unclear page is paid for twice. Only then the campaigns.
Can we sell to Germany and Austria?
Yes, with a German version of the store, prices in euros including VAT, shipping with clear delivery times and ads targeted by country. We start with one country and one product category and expand according to the numbers.
Related
Services for online stores.
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Book a free 30-minute strategy call. No slide deck, no obligation. You leave with a clear view of what is holding your growth back and what to fix first.