Who we work with · Trades & home services
Websites and Google profiles for trades that want the phone to ring.
When a pipe bursts or the air conditioning stops, nobody browses a portfolio. The customer types "plumber Šibenik" or "AC repair Vodice", looks at the top three results on Maps and calls the one with a good rating and a clear number. We build the system that puts you among those three. For electricians, plumbers, HVAC, joiners, tilers, painters and repair services from Šibenik to Split.
How customers search
Urgently, on a phone, ready to call right now.
More than half of home-service searches come from a phone and end in a call within minutes. The customer does not compare ten quotes; they choose between the three Google shows on Maps. Rating, number of reviews, photos of real jobs and a call button decide more than anything written on the website.
So we fix the Google Business Profile first: categories, service area, services, photos from the job and a routine where a happy customer leaves a review the same day. Then a website that loads in a second, with the phone number at the top and one page for every service and every town.
For urgent services we add call-only Google Ads that run during your working hours or 24/7, and cost money only when someone calls.
What we build
- Google Business Profile with services, service area and job photos
- Review routine: a message to the customer after the job with a rating link
- Fast website with the number on top, a page per service and per town
- Call-only Google Ads with every call tracked
- Facebook profile with before-and-after jobs, for referrals in local groups
- Tracking: calls, messages and form enquiries, by channel and service
OutcomeMore calls from Maps and a lower cost per call from ads.
What we measure
The numbers a tradesperson actually looks at.
Not visits and reach, but calls, enquiries and the work that came from them. Every month, on one page.
Indicators for trades and home services
| Indicator | Why it matters |
|---|---|
| Calls from the Google profile | The cheapest and warmest enquiry there is |
| Maps position for your main services | The top three spots get almost all the calls |
| Reviews per month and average rating | They decide who the customer calls |
| Cost per call from ads | The one number that says whether ads pay off |
| Share of urgent calls outside working hours | Tells you whether you need an on-call number and 24/7 ads |
Realistic expectations
What usually changes in the first 4 to 6 months.
Typical ranges from projects for trades in larger cities, using an electrician and an air-conditioning company as examples. We use them to set targets at the start of a project. They are not a guarantee: they depend on competition, reviews and the ad budget.
City electrician with emergency call-outs
| Indicator | Typical before | After 4 to 6 months |
|---|---|---|
| Calls from the Google profile per month | 5 to 15 | 40 to 90 |
| Maps position for "electrician + city" | outside the top 20 | top 3 to 5 in the district, top 10 city-wide |
| Cost per call from Google Ads | no campaign | €25 to €60 |
| Share of emergency calls (on-call campaign) | not measured | 40 to 70% |
| Google reviews and rating | 8 to 20 (4.2 to 4.5) | 50 to 90 (4.8 to 4.9) |
Air conditioning, seasonal business
| Indicator | Typical before | After one season |
|---|---|---|
| Quote requests per month (May to August) | 8 to 20 | 40 to 80 |
| Maps position for "air conditioning + city" | outside the top 20 | top 3 to 5 in the district |
| Calls and messages from Instagram and Facebook per month | 0 to 3 | 5 to 15, more with paid ads |
Read what real clients in this trade say, Elektro-Zentrum and Klima-Zentrum from Vienna, on the Results page.
FAQ
For trades and repair services.
Does a tradesperson even need a website, or is a Google profile enough?
The profile brings most of the calls, but Google ranks it better when a website with the same services and towns stands behind it. The website is also the only place you can send ads to. So we do both, profile first.
I work in several towns. How do we set that up?
On the profile we set a service area instead of an address if you work on site, and on the website we build one page for each important town, for example "electrician Vodice" and "electrician Šibenik". That way Google shows you in each of those places.
How much does call advertising cost?
The budget goes directly to Google on your own account and you pay only per click or call. For home services in Dalmatia a typical starting budget is a few hundred euros a month; after the first month we know the exact cost per call and scale from there.
Related
Services and examples for trades.
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