Who we work with · Accommodation & hospitality
Websites and marketing for apartments, hotels and restaurants that want guests without commission.
Platforms bring guests, but take 15 to 20 percent and keep your guests as theirs. We build a system where the guest finds you on Google and Instagram, checks the reviews and books directly, at your price. For apartments, villas, small hotels, restaurants and konobas from Vodice to Split.
How guests search
Months before arrival, in their own language, on a phone.
A guest from Germany types “Ferienwohnung Vodice Meerblick” in January, a guest from Poland “apartamenty Primošten”, a couple from Italy “ristorante Tribunj lungomare”. They look at three profiles on Maps, open Instagram, read the reviews and book wherever it is easiest. If it is easiest on a platform, you paid commission for a guest you attracted yourself.
So we do three things in order: a site with direct booking and clear prices in your guests' languages, a Google profile that wins in your town and an Instagram that shows the guest the view from the terrace before they decide.
In season we add ads aimed at guests already in the region: restaurants and wellness fill evenings and slots, apartments fill gaps in the calendar.
What we build
- A multilingual site with a calendar and direct booking, no commission
- Google Business Profile with photos, prices and a review system
- Instagram and Facebook with a posting plan per season
- Menu, price list and table booking for restaurants, in one tap
- Pre-season and in-season ads aimed at guests in their language
- Tracking: direct bookings, calls, messages, per channel
OutcomeA larger share of direct bookings and less commission to platforms.
What we measure
The numbers an owner of accommodation or a restaurant actually looks at.
Not reach and likes, but bookings, commission and occupancy. Every month on one page.
Metrics for accommodation and hospitality
| Metric | Why it matters |
|---|---|
| Share of direct bookings | Every direct booking saves platform commission |
| Commission saved | The real return on the site and profile |
| Calls and directions from Google Maps | Guests already in town choosing where to eat or sleep |
| Reviews per month and rating | Decide both the Maps position and the guest's choice |
| Pre- and post-season occupancy | Where the system pays off most |
FAQ
For hosts and restaurateurs.
Should we leave Booking and Airbnb?
No. Platforms remain a channel for new guests. The goal is that a guest who found you once comes back directly next time, and that guests searching for you by name book with you rather than through an intermediary. We sync the calendar so there are no double bookings.
Which booking system do you use?
It depends on size: for a few apartments a simple calendar with an enquiry and platform sync, for hotels and larger properties a system with payment. We recommend after the audit, without tying you to one vendor.
Do you do photography?
We arrange a shoot with a local photographer or work with yours if they are good. For accommodation and restaurants photography is the main reason for a booking, so we do not cut corners on it.
Related
Services and places for accommodation and hospitality.
Ready for more enquiries, bookings and sales?
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