Who we work with · Beauty & wellness
Websites and Instagram for salons that want a full calendar, not a full inbox.
A salon client decides on Instagram and Google Maps: she looks at the work, reads the reviews and wants to book right now, without waiting for a reply in messages. We build the system where she finds you, sees the slot and books herself, while you stay with the client in the chair. For hair and beauty salons, massage, spa and wellness from Vodice to Split, in season and out of it.
How clients look for a salon
Locals on Instagram, guests on Google Maps.
A local client follows salons on Instagram, saves the work she likes and books when she sees a free slot. A guest in an apartment types "massage Vodice" or "hair salon near me", checks the rating, price and photos on Maps and calls or books the same day. A salon that has both keeps the calendar full all year, not only in summer.
So we set up the Google profile first, with services, prices, photos of the space and the work and a booking button, plus a routine where every happy client leaves a review. Then Instagram and Facebook with a posting plan: work, before and after, the team, free slots, in the guests' languages during the season.
A website with the price list and online booking ties it together, and Instagram ads fill gaps in the calendar and launch new services.
What we build
- Online booking connected to your calendar, 24 hours a day
- Google profile with services, prices, photos and a review routine
- Instagram and Facebook with a monthly posting plan and highlights
- Website with price list, team and booking in Croatian and English
- Instagram ads for free slots, new services and gift vouchers
- Tracking: bookings, calls and messages by channel, new and returning clients
OutcomeMore bookings without messaging back and forth, and full slots off season.
What we measure
The numbers a salon owner actually looks at.
Not likes and followers, but appointments, new clients and the ones who come back. Every month, on one page.
Indicators for salons and wellness
| Indicator | Why it matters |
|---|---|
| Online bookings per month | Every booking without messaging saves time and does not lose the client |
| New clients by channel | Shows whether Instagram, Maps or referrals bring more |
| Reviews per month and rating | They decide for guests who do not know you |
| Calendar occupancy by weekday | Empty Tuesdays are a case for an ad, not a discount for everyone |
| Share of returning clients | The cheapest growth is the client already in the chair |
FAQ
For salons and wellness.
Our bookings come through Instagram messages. Why change that?
Because every message waits for a reply, and meanwhile the client is writing to another salon. Online booking shows free slots and confirms immediately, day and night. Messages stay for questions, not for appointments.
Who will post on Instagram?
You photograph the work, we do the plan, captions, editing and posting. Once a month we agree topics and promotions. For salons the mix of work, team and free slots performs best, with no stock photos.
Is advertising worth it for a small salon?
Small, precise ads work best for salons: a new service, free slots this week, gift vouchers before the holidays, all within a few kilometres of the salon. A budget of around a hundred euros a month can fill the quiet days if the offer is clear.
Related
Services and examples for salons.
Ready for more enquiries, bookings and sales?
Book a free 30-minute strategy call. No slide deck, no obligation. You leave with a clear view of what is holding your growth back and what to fix first.