Services · Advertising
Ads we measure by cost per enquiry, not by clicks.
A campaign is not a set of ads but a chain: audience, offer, message, landing page, conversion and tracking. If one link fails, the budget leaks. We build every campaign around one offer and one landing page, and optimise weekly on cost per enquiry and per booking.
When ads make sense
Once the site and profile convert, ads amplify them.
Ads sent to a slow site with no clear offer are the most expensive way to learn that the site does not work. So we check conversion first, then invest budget. Once the foundation works, ads are the fastest channel: results in two to four weeks, which you can turn up when you need and off when you do not.
Google Ads catch people who are already searching: “boat service Šibenik”, “dentist Zadar”, “apartments Vodice”. Meta ads create demand among people who are not searching yet but are in your audience: guests planning Dalmatia, boat owners, locals within 20 km.
For seasonal businesses we plan two rhythms: pre-season for advance bookings and in-season for guests already here. Everything leads to a site or profile that we measure.
What is included
- Definition of offer, audience and goal before the first euro
- Google Ads search and local campaigns
- Meta campaigns for demand, remarketing and the season
- Landing pages built for the campaign
- Tracking of conversions, calls and messages from ads
- Weekly optimisation and a monthly report with cost per enquiry
OutcomePredictable lead flow you can turn up when you need it.
How we work
A small budget and one campaign first, scaling when the numbers confirm.
- 1
Foundation check
Site, profile and tracking must work. If they do not, that comes first, otherwise ads do not pay off.
- 2
One campaign
One offer, one audience, one landing page, a smaller budget. We measure cost per enquiry for two months.
- 3
Optimisation
Weekly we switch off what does not work and scale what does: keywords, audiences, ads, hours, locations.
- 4
Scaling
When cost per enquiry is stable and profitable, the budget grows. A report every month. Details on the Process page.
Price
A management fee separate from the ad budget.
The ad budget is paid directly to Google and Meta from your own account. Our fee covers set-up, landing pages, tracking and weekly optimisation. No long-term lock-in, one month's notice.
from €290 a month
Campaign management with weekly optimisation and a monthly report. One-off set-up with a landing page and tracking from €590. Recommended starting ad budget from €300 a month.
- Ad accounts and data in your ownership
- First results in 2 to 4 weeks
- No long-term lock-in
FAQ
About advertising.
What ad budget do we need?
It depends on the trade and what one customer is worth. For local services we start with €300 to €600 a month and one campaign, then scale once cost per enquiry confirms it pays. We do not recommend large budgets before the site and profile convert.
Google or Meta, which is better for us?
Google for services people actively search for (repairs, clinics, trades). Meta for accommodation, wellness, hospitality and anything the picture sells. Most clients run both, in different proportions depending on the season.
Can we see exactly where each enquiry comes from?
Yes. Conversion, call and message tracking is set up before the first campaign, so the report shows enquiries per channel, campaign and keyword. More on the Analytics and conversion page.
What if we already have campaigns someone else runs?
We do a free account audit: structure, keywords, tracking, cost per enquiry. The biggest gain is often in switching off what does not work, not in new budget.
Related
Ads work only as well as the page they lead to.
Ready for more enquiries, bookings and sales?
Book a free 30-minute strategy call. No slide deck, no obligation. You leave with a clear view of what is holding your growth back and what to fix first.